Dhaka, Bangladesh (BBN) – Denimsandjeans Bangladesh Expo ended in the capital on Thursday advising denim makers to improve the quality of their products using modern technologies along with latest trends to attract global buyers.
Exhibitors as well as buyers expressed their satisfactions over the expo, saying that it will help creating a platform for denim stakeholders and will make Bangladesh as a one stop sourcing platform for denim industry. Bangladesh has become a major hub for sourcing trendy denim products for international retailers for its competitive pricing, they observed, reports SPORTSWEAR INTERNATIONAL.
“Bangladeshi denim makers will have to improve the quality of their products to attract global buyers,” Stefuno Cortesi, Europe Sales of India-based Bhaskar Industries, told SPORTSWEAR INTERNATIONAL.
He also said lower prices of Bangladeshi products are helping attract the global buyers.
Bangladeshi entrepreneurs supply denim to major retailers and brands, including H&M, Uniqlo, Levis, Nike, Tesco, Wrangler, s.Oliver, Hugo Boss, Puma, Primark, JC Penney, C&A, Tommy Hilfiger, Inditex, Walmart, M&S, Calvin Klein, Diesel, Gap, Channel and Dior and G-Star.
Putting emphasise on latest trends, Abdelkader Amouche, regional manager (Asia) of Brazil-based Vicunha, said to have knowledge on latest trends is very important to expand business. “We may update our knowledge about latest treads by exchange of views through such expositions.”
Echoing Abdelkader, Arvind Pandey, president of Ultra Denim, said the expo is a platform to share views and knowledge about denim products and trends.
Pandey also sees that Bangladesh’s denim sub-sector is growing rapidly.
“We’ve received very good response from the global brands and retailers as they think Bangladesh is a nice place to source denim at reasonable prices and will lead the global denim industry very soon,” Sandeep Agarwal, Founder of Denimsandjeans.com, said.
Denimsandjeans.com, a website dedicated to the world denim industry since 2007, organised the show aiming to expand the footprint of denim and denim products made in Bangladesh.
“Our motive is to showcase the potential of Bangladeshi Apparel and Textile Industry to the world by organizing such events,” Agarwal explained.
About 28 companies from countries including Bangladesh, Turkey, India, China, Germany, Spain, Brazil and Pakistan took part in the exhibition to showcase their denim collections, new technologies, innovations and accessories.
The expo with a new theme –‘Denim Mashup’– focused the latest trend in denim where embellishments, embroideries, sequins, patches, paint etc are used in different combinations to produce visually exaggerated hi fashion denims.
BBN/SK/AD